I am soooo excited to surprise you with my new images from my last posted blog. I have three keywords to share with you to help achieve your goals: Unify. Clarify. Amplify. Let me walk you through the Jade Albert process…

Unify: to “define” my vision.
Subject: smile
Theme: Neon colored tape, bright playful dress-up
Style: Whimsical with a clever sense of humor

Clarify: to communicate my message to my dream team crew.

Preparation Recipe:
-    Shop for the ingredients or go into your closet (I used my clothes)
-    Grooming – Avoid the beauty pageant look. I only use a little blush and Chapstick for a healthy glow. Clean hair is a must and keep it simple.
-    The set – Clean, sparse. Let the sunshine in.

Remember it’s about the child’s persona that we are shaking and baking.

Amplify: to be proud to share and show your images with your audience – Family & Friends.
-    Edit with courage and confidence.
-    Add images to website – Post blog.
-    Have the kids send email cards and make scrapbooks.
-    Make a video.

Enjoy. Reflect your satisfaction.

Summer time, Memorial Day to Labor Day, Fall, September, October and November and the Holidays straddle November, December and January when it all begins again.

This past month I assigned myself a photo shoot. Yep, once in a while I’ve got to stretch myself by working for me. I was my own client. I work for so many clients that I seldom have the opportunity to shoot just for me.

So I scheduled myself back into the studio with my favorite dream team crew. My “dream team crew” are the best! My playlist: a photo-tech, digital tech, wardrobe person, and grooming person. I even bring in my own music and a working lunch for all.

Then I started casting for models looking in all the right and normal places: Ford, Willy, Product, Generations and Funny Faces, all the biggies in the kids agency business. And of course I posted a casting call on TheCuteKid.com.

I was so delighted with the overwhelming response.

Thank you CuteKid moms, dad and kids for your enthusiasm and inspiration. You made it all work.

I invited three cute kids: sister and brother, Haley and Zachary, and Nicholas. This photo op wasn’t only a first for them, but a double treat for Haley and Zach as they had never been to New York City. Nicholas was also brand new entering a studio. We all felt the excitement.

Their hidden talent was beyond my expectations. It is just amazing how comfortable and professional these kids were in front of the camera. I am so very proud of them for their stamina and discipline maintained throughout their “magical model tour.” I totally believe there is a bright future for these kids.

My next blog will show you the “how to process” from “before and after.”
Please stay tuned and share these exciting “after” pictures with me.

By the end of the session, I found that we had evolved to another level and I was directing them to: “Now don’t smile and give me a little more attitude” in the hope of capturing another kind of mood through the lens. It’s funny how these things happen by accident. Later, Saks Fifth Avenue saw these test shots and fell in love with the strength of the photographs and I was fortunate enough to photograph their entire catalogue.

Photographing adults is sometimes difficult and requires time and patience. Photographing children requires more patience, quick thinking, quick shooting and lots of pre-planning. In the past, while photographing children, I’ve learned that it’s best to be prepared with lots of ideas to get children engaged in the photography process.

Sometimes a simple “Let’s pretend that…” will work. Other times more ingenuity is needed. I’ve learned that even if I think that it’s going to be a simple shooting, I bring a lot of activity props that help engage children in natural activities. Things like superheroes, princesses, tea parties, things that spawn curiosity and intrigue like puzzles and finger toys, clothing out of my closet or my boyfriend’s. Over the years, I’ve gotten some great photos of kids “dressing up”. Sometimes animals will work; your child with the family dog may create just the right moment for the perfect shot.

I think the lesson with children is to be well prepared. Remember their attention span is limited and once you reach that limit the shooting is over and it’s not likely that you can coax another good photograph out of them.

So today’s tip is: “Be Prepared.” Don’t expect your child to have the patience because you’re

not prepared and once it’s over, it’s over.

Lean to the left, lean to the right, head up, chin down, say cheese! One more time… Please Honey, just once more. I promise, just one more.

The last time we spoke about the importance of beautiful light and believe me, every great photograph begins with beautiful light. By the way, did you notice what time of day it was? I hope so, because light changes from hour to hour and day to day as the sun travels across the sky and the seasons change. I know it does not sound that important but as a professional, I know how the right light makes the photo.

But there’s more to it than just the magic of light. Having a willing subject is also necessary. Not that your 5 month old has much to say about it. But your toddler and older children will have a great deal to say about it and usually do. Take a look at my website where a large portion of the children I photograph are professional models. Believe it or not, they are not always willing to cooperate, so I guess I am also paid a great deal for my ability to coax a shot out of an unwilling child.
If you want great shots, you may have to resort to some small illusions that have served me well over the years.
One of the best ways to involve a child (toddler and older) is to role-play. Let them become part of the process. Give them the camera, show them how to look at the screen and snap the shutter. Let them take a photo of you, smile, grin, ignore them, make funny faces, turn around and scare them. Your husband and the neighbors will enjoy seeing you make a fool of yourself as much as all the children in your child’s nursery school and at the country club. Then it’s your turn; suggest to your child that he or she give you the same routine.
Role-play is loads of fun and who knows, maybe one of your pictures will end up on your child’s wall… Pretty Mommy!

Light meters, Depth of field, “F” Stops, Shadows, Halo’s and of course the ever-dreaded “Red Eye” ……

Wait a minute! I’ve been paid handsomely for years to know about all these things and more. But this is how I pay the rent and put food on
the table for myself and Albert Albert my faithful Yorkshire Terrier. If you visit my website, you’ll see photographs of him.

However this blog is not about me, it’s about you and how you can take better photographs of your children. So let’s start with the number one thing… LIGHT. Light creates and equals mood. Look for the beautiful light, if you have lovely light in the garden or coming through a window, try shooting there. Don’t be afraid to move the furniture and spread out a blanket on the floor. Position your child away from the wall (no shadows), so the pool of light streams in.

Experiment and avoid too much backlighting or halo (“halo affect”)… not a pretty sight. Try to avoid the hot light of midday. Shooting really beautiful photographs for many reasons is best if done either very early in the morning when the light is cool and soft or late in the day when it’s all warm and cozy. I love the beach and the blue sky. Seasonal shots are beautiful, such as in an orchard or pumpkin field, or against the fall leaves. I also love clean backgrounds. So don’t be afraid to take a couple of plain sheets outside, drape them and shoot with them as the background. Just leave yourself enough room once again to avoid shadows.

I can’t emphasize enough that in order to take wonderful photographs of children it’s necessary to take a lot of pictures – and learn from your mistakes…. There’s no other way to learn.
You can’t learn it from a book…you have to see it.

Remember: 1st look for the beautiful light and 2nd look for the beautiful light……

Stay tuned… more to come.

If you want to take a children’s photo, the photographer’s role goes beyond capturing that special moment. But, processing the sensitivity to perform with gentleness is a double duty with loads of patience.

Do not talk down to them. Make them feel equal. Pick a subject and have a conversation. For example: what is your favorite color, ice cream, etc.? Or let’s tell jokes. Interesting enough the child in you will appear and you will bond with a playful rapport. Thus simultaneously you can capture the moment – Bingo!

For babies & toddlers, put a sticker or Scotch tape on their fingers. It keeps them distracted and when you call their name… Wow! You have the shot. Babies are fascinated by light – pocket flashlights, etc. I was on a TV commercial spot and we used sparklers. Their bright eyes were really focused on the camera, with a smile.

Another tool from my goodie bag are whistles, maracas and feather dusters to capture the attention of the young ones. Another attention getter would be to put a squeaky toy over the camera. Anything Barney or Elmo’s World. The best of success: bubbles.

Sometimes a prop can be a familiar support system like a security blanket. They could bring their special Superhero and Care Bear to achieve their comfort zone. Don’t forget the family pet brings out the best in all of us. This is a wonderful way to get the candid shot.

Keep your set up simple and safe, so they’re not scared of the lights or wires. My best approach, I recommend, for a picture perfect shot is to be prepared, work quickly and keep shooting. Remember children’s attention spans are limited. If your child holds a pose too long, it looks stiff and stale. Avoid them squinting at all times. Outside, do not shoot in direct sunlight. Use open shade or backlight. Inside, avoid hot lights. Plan their best times of day and schedule accordingly. Work around naptime and breastfeeding time.

Try to make it a game, so it’s play, not work. Make it like an adventure (because photographing kids is an adventure!). Some of my favorite requests are playing Simon Says, peek-a-boo, dancing and musical chairs. If all else fails, reverse psychology works like a charm. Key words: Don’t smile. No laughing. Look mean. And they crack up with giggles.

Happy snapping! Don’t forget to upload that pic to the CuteKid contest!

Booker: Your Contact; at your model agency. The booker gives you your agenda for the day and is the link between you and the photographer/client. Their job to send you to casting calls and to see various clients – (Go-sees: note below).

Go-sees: Casting Calls; to meet and greet the photographer, cast director and or the client. Your child (model) auditions for a specific project.

Backup: Another Child; booked for the shoot; an alternative model if any problems occur with the principle model.

At the “Go-see” a professional photographer takes shots of the backups to present the client with options. When shooting newborns to five year olds, backups are mandatory.

Depending on the assignment, editorial, catalog or a national advertisement, photographers tend to book two to three extras – “backups.” Young children are unpredictable For example: the model is perfect at the casting, but, one week later, starts teething or their front tooth fell out.

Professionals cannot risk the client’s expectations under any circumstances. All the models receive their model fee. But the selected model who appears in the campaign, might be rewarded a bonus fee depending on the negotiations.

Shoot: Shooting Session; a period of time at a specific location where you photograph or film the campaign.

Wrangler: Baby/Child Wrangler; Their role is to maintain the safety of the model and to secure a happy studio ambience by keeping the child’s attention and stamina focused while entertaining the model with their goody bag of tricks. As a result, the photographer captures the awaited “magic moment” working as a team. Bingo! Got it!

Set: Designated Area; where the lights and camera equipment are set up for the shooting.

Wrap: The Last Shot of the Day; and the client terminates the shoot. Everyone is satisfied with the results. The photographer announces “It’s a wrap, strike the set” everyone packs up and leaves.

Model release: Legal document; that releases the rights of the photos to the photographer as a signed agreement by their guardian.

Voucher: How you get paid; it is a itemized receipt documenting your job description and negotiated fees. You must secure this receipt for your records, signed by the client or producer. There are three copies: one for the model, one for the model agency and one for the client.

I thought that I would give you a preview of what’s coming from both behind the camera and in front of the camera and in Jade Albert’s World.
Here’s sort of a run down of what’s to come in future blogs. So stay tuned and ask questions, in the comment section, if I can help with your photography questions and your child’s modeling career.

1.Photo/Model Glossary (define) – Getting to know your vocabulary.

2.Studio Etiquette – The Dos & Don’ts of a photo shoot. Rules to shoot by.

3.Judge Jade– What I look for– This is no beauty pageant.

4.Casting Call– with TheCuteKid– Camera, Lights & Action.

5.Tips & Tricks of the Trade– Bubbles and Barney.

6.Second Stage– Adventure Park– Let your imagination run wild.

7.A tour of some of my favorite things– Your guide to the best sites.

8.My Leading Ladies– Stardom– How to make your dreams come true.

9.Your at home photo project– It’s your turn to shine

10.Cindy Crawford & Me– About Face– A collaboration on how to communicate with babies.

11.Just for fun– Photos & crafts– Say it with pictures.

There will be a new topic every 2 weeks. Don’t forget to ask questions in the comment section, so I can get back to you.

]]> http://blogs.thecutekid.com/jade-albert-child-photographer/2009/06/17/moving-forward/feed/ 0 http://blogs.thecutekid.com/jade-albert-child-photographer/2009/06/02/welcome-to-%e2%80%9cjade%e2%80%99s-world%e2%80%9d/ http://blogs.thecutekid.com/jade-albert-child-photographer/2009/06/02/welcome-to-%e2%80%9cjade%e2%80%99s-world%e2%80%9d/#comments Tue, 02 Jun 2009 13:21:56 +0000 jade http://blogs.thecutekid.com/jade-albert-child-photographer/?p=6

You’re invited to join me in “Jade’s World” a bi-weekly adventure designed and written to share my knowledge of photography. Through out our journey I hope to explain the process of photographing children and to define what professional photographers look for and expect should you decide to explore the world of modeling for your child.
As a professional photographer in New York City for more years than I care to remember I could go to great lengths to explain my credentials but that would be too embarrassing. So rather than tooting my own horn, I’ll simply provide you with what others have written about me.

“Ms Albert has gained a reputation as one of the nation’s leading commercial photographers. American Photographer Magazine credited her with reinventing the craft by allowing children to act as they do in real life.”

- Randall Rothenberg – The New York Times

“Jade Albert may just be the best children’s fashion
photographer in the business. If you see an ad with
cute kids looking chic, it’s probably by Jade.”

- American Photographer Magazine

Nick Peters, Creative Director of Macy’s, has said,
“A lot of the kids owe their careers to Jade.” ***

Remember our focus on one hand will be to improve your skills as a photographer and on the other hand to prepare both you and your child for entry into the business profession of child modeling.

So let our journey begin, stay tuned…

For more information, go to http://www.jadealbert.com