Is there a specific look that casting directors look for in child models?
There is NO SPECIFIC LOOK OR FORMULA!
Every client (advertising company or product representatives) will all decide what they are looking for based on their product and the consumers. It can be a Midwest look, urban look, quirky , etc
THE IMPORTANT THING TO NOTE IS, THEY LOOK FOR CHILDREN THAT ARE NATURAL. They do not look favorably on children that are too made up like you would see in child pageants. (unless it is requested by client)
Casting directors look for children that can follow directions and listen well. Being there is a limited time for all productions; those children that can follow directions well will usually be considered first for commercial/acting projects. They will be viewed as “easier to work with “
Many times it is the child with a certain personality that will override a specific look.